Saturday, July 13, 2013

Cotton Bras - Why We Want Breathable Fabrics For Summer

Naturana Soft Cotton Bra - fastens in the back
Blue Canoe Organic Cotton Bra
Heat waves like we have been experiencing are made especially unbearable by the high humidity, and feeling sweaty and sticky in your clothes is so uncomfortable.

The usual response to such conditions is a wire free, cotton bra such as Blue Canoe's Jen's Bra or Naturana's Soft Cup Bra. However recent technological advancements have produced certain performance fabrics with desirable tendencies.

Cotton is a wonderful, natural and breathable material but it is also quite hygroscopic - loves water. It wants to absorb your sweat but is not quick to let go of that moisture. Performance fabric, as is found in athletic wear, uses capillary action and water repulsion to pull the moisture from your skin and present it for evaporation, keeping you as dry as possible.

Medium Impact with extra shape
Attractively High Impact!
Anita by Rosa Faia, one of our best selling brands, produces two superior athletic bras - the High Impact with controlling seams and Medium Impact with a smooth, compressive cup. Both boast wicking power as well as being pleasantly wire free, and are often purchased for regular, not just sports, use during the summer for women wanting breathable, supportive comfort. Sizes run a healthy range especially in the High Impact version: 32B-42H.

Anita also offers an extremely comfortable traditional bra with an Oeko-tek certification. In the summer I've noticed more women preferring the wire free version which is available to an F cup. Other vendors such as Wacoal and Chantelle have put out 'spacer cup' bras - the semi-molded structure is formed by two extra light layers held apart by filaments with a honeycomb-like style of engineering. This allows air to move freely through the cups and contributes to an overall airy feel in a variety of hard to find sizes.

Chantelle Spacer - available to G cup!

Cool Definition Front View
Cool Definition Back View





















Beyond the traditional bra, I have recently blogged about the Cool Definition bra; a racer-back style which falls into our "comfort bra" category - it is also made of a nano-technology material utilizing recycled coffee grounds that cools your skin as you wear it!

With all the innovative products out there - a new addition to our repertoire this year are Wick Ems. This natural bamboo bra liner is a superb moisture management system which helps to reduce skin irritation and rashes. A great way to stick with your favorite bra even in this 90+ degree heat.

Bra Liners - New Addition!

Instead of sweltering this next week - come visit us and enjoy our A/C while we solve your under-wardrobe problems.

See you soon!

Jaye
Assistant Manager


PS - All the panties pictured are ALSO moisture-managing, sweat wicking and designed for ultimate comfort in the heat - either from the Knock Off! line or by Moving Comfort. We have solutions for every kind of weather!

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